At Custos, we want to provide a globally effective way to combat media piracy by tracing a leak to its source in a decentralised way using cryptocurrency.
We want to identify the people responsible for uploading a media file to a piracy network after the content owners entrusted them with that file. The original infringer can be anyone, from an employee to an influencer or reviewer. Normally it’s nearly impossible to identify that person easily.
But if you use our distribution platforms for video and ebooks, you’ll not only know exactly when your content was leaked but also by whom. This will help you to remove any bad apples from your distribution list, eventually ending piracy at your organisation.
Curious how we do this? Well, our patented core technology makes it possible to embed a monetary reward (Bitcoin) directly into a media file as an incentive for third parties all over the globe to discover leaked media and report it. As soon as the Bitcoin reward is claimed, content owners are notified that a leaked copy of their content has been discovered as well as the identity of the person who was entrusted with that specific copy.
By identifying the original infringer, we hope to create a culture of accountability, eventually eradicating online piracy at a grassroots level altogether.